A few weeks back, I was lucky enough to sit on a panel in front of industry peers to discuss the benefits of “Custom Clubs”. That is, I chatted about the Fidelitas Wine Club and the hows and whys of letting our members select their own Club allocations. This is a big deal! It’s breaking away from the traditional Club model of “we choose wines and send whatever we want to you” that has been followed since the dawn of Wine Clubs. And while all of the boring (inventory) details may not be best suited for this blog, I think that there are a few key points worth sharing:
Selecting what is best for your cellar
Is your vertical of Optu Red Mountain growing nicely? Wish you had more Merlot and less Cabernet? Allowing members to create their own combination of wines in each allocation gives people the chance to take home the wines that they really want to shape their cellar. We are releasing 3 -4 brand new wines at each Club release, and members can select the exact quantities of what they are going to enjoy the most.
It’s important to note here that some members told us they don’t want the additional work of selecting Club allocations. I get it. Day to day life offers so many choices that sometimes you want wine to be the easy part. So – we will always have a pre-selected allocation as well that means great wines with no effort.
Winemakers get to have more fun
This is maybe the best part. Both for the members, and for us at Fidelitas. If we asked every Club member to take the exact same Club allocation, Charlie would be stuck making large quantities of the exact same wine in every vintage. The problem is, Charlie loves to make small lot quantity wines each year based on what comes in to the cellar. Following a custom club model means that he gets to create wines that are maybe 50 – 140 cases total, and members get to select these wines for their shipments. It’s a win/win, really.
Convenient ship windows and special pricing
We first started offering custom clubs to our out of state members. Knowing that they are often dealing with the inconvenience of having wines shipped when the weather may be too hot or too cold, and needing to have an adult signature for delivery, we wanted to design a Club just for them. Our Electus Club is designed to ship wine only in moderate temperature months, and offers additional discounts and complimentary shipping when 6-bottle shipments are rounded up to a case.
Try before you buy
Just last weekend, we launched our “preview tastings”. Two times per year, Custom Club members are invited to taste through the line up of upcoming releases and build their allocations at that time. We love letting people experience the wines before they make their selections, and also found that it was a great time to just connect with members and help them learn the ropes of our new allocation system.
It’s hard working in the wine industry. Especially during the holidays.
When I arrive at a holiday party, I know the hostess is looking for that special bottle to add to the bar. My hair stylist, nanny, and neighbors, are all a little too excited to see me as the holidays near. Everyone tells me “oh…but you have the good wine” and are secretly hoping that I might gift a bottle. It’s a good problem to have (people like Fidelitas!) but a problem, still.
And so, I’ve gotten good at stacking my case purchases with the right mix of wines for the season. Here is my shopping list this year:
4040 Red Wine and Optu White on hand…always. These are the ones that are nice to have wrapped and ready so I can gift a quick bottle to my daughter’s teachers, or whoever I come across that needs a last minute gift from us. (4040 is available by special request!)
Optu Red Mountain for hostess gifts. This is a crowd pleaser wine. It’ll drink great the night of a holiday party, or will age beautifully if your host decides to cellar it instead of sharing.
A couple of magnums (ESTATE! And probably some Optu) for those on my list who “have it all”. Magnums are always impressive, even for someone with a giant wine collection. They are great at parties, or are amazing additions to anyone’s cellar.
I love to plan ahead and grab a few cases early, so that wine is always on hand and ready to pass out. Of course, I always make sure to grab a couple extra bottles to keep around the house so I can gave a glass in front of the tree!
And just like that, the 2017 harvest is done. The grapes brought in were lovingly turned in to some top notch juice, and are now nestled in to their barrels to rest for a bit. We saw our first fruit of the season, Sauvignon Blanc and then Semillon, come in from Klipsun Vineyard just after Labor Day. Reds started to come in just after that. Mostly from the eastern facing Quintessence Vineyard, but we worked our way west with the sun, and finished up by picking our own Fidelitas Estate Vineyard in mid-October. It is wonderful and challenging to have all of our fruit from the smallest, and warmest, AVA in the state. Everything ripens at about the same time, all vying for space in the cellar. Charlie and his crew worked around the clock to keep things moving along, and just took their first weekend off a few days ago.
A special shout out to Charlie, who just completed his 30th harvest in Washington state. His first winemaking job, fresh out of UC Davis, was at the start of crush in 1988 at Langguth/Saddle Mountain, and he’s never looked back. We have just a handful of winemakers in Washington nowadays who can claim three decades, and I’m proud to be working with one of them. When I asked him about this 2017 harvest, here is what he said:
I woke up a few weeks back, read the headlines, and determined that it would be a better to stay in bed with my kids all day. The news was just too horrible, with too many lives impacted once again. I drug on like this for a day or two until my mom sent me a text: “we cannot control what happens in the world, but we can control our response”. She reminded me, there is nothing we could have done in recent months to prevent these events in the news, but we can send aid and make a conscious decision to help those in need.
Then, this week, the headlines hit much closer to home. The wildfires in Northern California are impacting members of our greater wine community. Beyond the stately wineries, there are the people that run our POS system and website, former colleagues working as winemakers and cellar hands, those who tend the vines, and those who have the exact same jobs as me and my team: selling the wines. A fire in 2017 for a winery can mean years and years of damage. Inventory lost today means nothing to sell for years to come, and all of those lives, and the lives of their families, are impacted for that span of time.
And so this October, I ask that we all give, because that is all that we can control at this point in time. We are still focusing on our Product Spotlight in the first part of October, where 10% of our website and tasting room proceeds will go to Hurricane Relief funds via Global Giving. In addition, Charlie and I feel passionate about generating additional funds that can go to those affected by the fires in Northern California.
October 20 – 22: we are joining forces with other wineries in the Red Mountain AVA to benefit relief efforts in Napa and Sonoma. Fidelitas will be donating a portion of our proceeds from the entire weekend, including the Harvest Party on Red Mountain. In addition, we ask that our guests consider making a cash donation, or contributing gift cards to stores such as Target and Home Depot that can distributed to families in Northern California so they can purchase the essentials they need to start rebuilding.
I have been fortunate enough to visit both Napa and Sonoma several times over the years, including a trip when I was very young, and again when I was just 21. Every visit, whether as a newbie, or as an industry member, I have been warmly welcomed and treated wonderfully. It truly is a special place.
“5 Cabernets? Don’t they all taste the same?” No way, man.
I love September. The month we release a whole slew of 100% Cabernet Sauvignon, all from tiny Red Mountain. But don’t let the varietal or AVA trick you into thinking that these will be similar…they are far from it. Here are a few factors that play a role in creating a unique wine.
Seems obvious, but when the vineyards are within a mile of one another, you might not think that they’d be so different. However, if I compare just Quintessence Vineyard (which makes up the northeastern corner of the AVA) and our own Fidelitas Estate Vineyard (close to the center of the AVA, but definitely over the western ridge), the differences are remarkable. These two vineyards were even planted at about the same time but Quintessence lies further east, with intense slope, and rockier soils. The Fidelitas Estate Vineyard does not have as much slope, exhibits more silty loam, and is subject to more late afternoon. In 2015, we picked Cabernet Sauvignon a full two weeks later from our Estate Vineyard, than the Cabernet sourced from Quintessence. Red Heaven sits just between these two vineyards, with just a bit more age, while Ciel du Cheval lies further downhill from the rest, but was planted in the 1980’s…giving us some of the most established vines on the mountain.
Fidelitas Estate Vineyard (left), versus the slope at Quintessence Vineyard.
I won’t go too far in depth on clones here, but feel free to peruse previous posts for more detail on clones. Here are the basics: Charlies sources different clones of Cabernet Sauvignon to give us different attributes in the wines. While still being the same varietal, we may use one clone for more concentration and color, while another gives us bright fruit tones to lift the style of the wine. Charlie is looking for different Cabernet clones from each vineyard to create our varietal Cabernets. Quintessence Vineyard (clones 169 and 191) and Fidelitas Estate Vineyard (clones 2 and 6), contain none of what we call the “Washington Clone”, clone 8, but the Red Mountain Cabernet Sauvignon is entirely clone 8 from four vineyard sites. It’s just another way to fiddle with the blend.
Clone 169 (left) is a special clone from France, which must be registered with the French governement. Charlie tells us it has elegance and finesse. Clone 6 (right) is what Dick Boushey calls the 'winemakers clone' because it is wonderful in the cellar and a pain in the vineyard. Those smaller berries and loose clusters give excellent structure and color.
Perhaps the most obvious way that two Cabernets may be fully different, but still worth exploring. Some wineries have a recipe that they follow, using the same oak regimen year after year or for each wine. However, for Charlie (who I swear calls me weekly to say “we’re going to try something new”), there is no formula that will work for every wine he creates. Every year is different, every clone is different, and he likes to create a perfect pairing for grapes and barrels that may not be determined until the fruit is in fermentation. Comparing the 2013 Cabernets, two received 100% New French Oak, one received an 80/20 blend of New French and New American, there is a 35/26 blend, and the last is 47% New French with the remainder being neutral wood (coincidentally, that wine was 100% New in last year…what a difference a vintage can make!). Then, even if a wine is 100% New French, there are a bunch of different decisions in the brands of barrels, the toast, and the time in barrel. But – that is a different conversation for a different day.
Harvest means I get text messages from Charlie at 6am on Monday morning. Still - so many beautiful barrels and fermenters.
I could go on and on about how wonderfully unique these wines are, but you are going to have to try them yourself to believe me. Join us for a Friday Evening Tasting in Woodinville, schedule an Elevated Tasting at either location, or let us send you some wines with notes on hosting your own specialized tasting. I’d love to hear any notes you come up with as you try these wonderful new releases!
A lot can happen in 10 years. In 2007, I was just starting to date my now husband, exploring a transition from education to the wine industry, and paying $800 rent for a condo with a water view…in Seattle (I don’t want to even think about what that place goes for now). Since then, I started with Fidelitas, got engaged, bought a house, got married, had a kid, expanded my role with Fidelitas, and have accomplished a million things I wouldn’t have thought possible 10 years ago.
10 years ago this spring, Fidelitas was also on the brink of something new. The doors were about to open at our new home on Red Mountain. Prior to this, Charlie’s family-owned winery had spent its first six years relying on tasting tables in the back of other tasting rooms and home deliveries by Charlie himself. I’ve heard countless stories of Charlie hauling a case of wine on his shoulder to this house or that, or people finding our wines in the “Sandhill days”. To have his own tasting room open, fulfilling a decades old dream, must have meant so much.
It took a lot of hard work to get the Red Mountain tasting room to open, and a bunch more to keep us open for the past 10 years. It’s beyond Charlie, beyond me, and our staff, and our families. We’ve had support from growers, fellow winemakers, neighbors, Club members, and extended friends and family that we maybe didn’t even know we had.
Over the next several weeks, we’ll be sharing our stories on how we came to be on Red Mountain, what we’ve learned in the past 10 years, and our vision for the years that lie ahead.
Fidelitas is all in on Red Mountain. We are dedicated to producing the highest quality, Bordeaux-styled wines from the smallest growing region in Washington state.
Why the specific focus? While we know that exceptional wines can come from every region in Washington, we also know that there are certain geographical features about Red Mountain that make it truly one of the best growing regions in the world:
A SOUTHWESTERN FACING SLOPE
The southwest slope of the Red Mountain AVA provides the vineyards in the region with a directional aspect to the sun that is ideal for prolonged sunlight exposure and warmth. These highly desirable conditions allow for a ripeness in tannins that is recognized as a primary characteristic of Red Mountain fruit.
WARM SUMMERS AND WINTERS
Red Mountain experiences more growing degree days than any other region in the state. The high latitude (N 46*) and topography contribute temperature swings experienced during the growing season, with daytime temperatures averaging 90 °F and night time temperatures dropping below 50 °F. These heat accumulation days create ideal temperatures for highly marketable grapes, exhibiting ripeness and concentration. The cooler evenings help to retain acidity levels which allows for the exceptional balance and structure found in Red Mountain grapes, and the wines crafted from them.
Red Mountain gathers less than 8 inches of rain per year, requiring irrigation in the vineyards. The use of drip irrigation provides ideal grape growing conditions through canopy management. Additionally, Red Mountain vines experience dramatically lower mold and mildew pressure compared to most other vineyard regions.
SMALLEST AVA IN WASHINGTON STATE
Red Mountain is the smallest recognized American Viticultural Area in Washington State, with 4040 acres. Of that, about 2700 acres have been determined plantable, and only 1700 is currently under vine. Red Mountain is defined by natural borders, with the ridge of the mountain to the north and the Yakima River to the west. Red Mountain resembles a growing region more like the Old World, where one can see each block of each vineyard from a single vantage point.
AVA SPECIFIC SOILS
The predominate soils of Red Mountain are not found anywhere else in the state. Wind blown Loess (Warden, Hezel, and Scooteney) were brought in by pre-historic floods. The high alkalinity and calcium carbonate content of the soil, along with its granular consistency, allows for each vine to form a well-established root system. In soils with this composition, root systems are able to reach deep to obtain the necessary nutrients and moisture.
The prevailing winds come out of the Southwest and are notable for their frequency and velocity. The regular gusts of warm air flow through the AVA’s vineyards during the growing season, keeping the grape clusters small and concentrating the flavors of the fruit - which contributes to their richness and intensity.
This is a post from last year (add a year to the marriage ticker). However, as we come in to the season of love and fidelity, it seems like a wonderful time to share the story of Fidelitas once again. May your Februarys be full of someone who is faithful, loyal, and true, tasty wines, and a few paper hearts.
Where do these words come from?
Translated from Latin, Fidelitas means faithful, loyal, and true. Think about the word fidelity and it starts to make sense. Ponder our logo, realize the circle is not an O, it’s a ring or circle of fidelity, and it makes a bit more sense. Know Charlie Hoppes and it all comes together.
Charlie and his wife, Terri, have been married for 33 years. They started their family as Charlie started his winemaking career. When they launched their own family winery in 2000, Charlie looked to Terri’s family for the name, settling on Fidelis (extended to Fidelitas). Like his winemaking style, Charlie’s approach to life is simple and pure. Honor those who are important to you, respect everyone, and don’t sweat the small stuff. Knowing him is knowing what it is to be faithful, loyal, and true.
Charlie, Terri, and their first daughter, Emily. Photo taken within the year Charlie first discovered Red Mountain fruit.
I don’t say all of these nice thing about my boss because my annual review is coming up, but because these 3 words have truly permeated all aspects of our business. We are faithful to grape varieties from the Bordeaux region of France (with a particular soft spot for Cabernet Sauvignon), loyal to modern craft winemaking techniques, and true to Red Mountain’s unique terroir. My team here aims to show everyone how they are faithful, loyal, and true through the relationships we have with visitors, members, and one another.
Each February, we celebrate the region we call home: Red Mountain. We host special tastings of our Red Mountain wines, and offer our customers the chance to stock up on some truly special releases. We hope that you’ll join us in the tasting rooms, or bring some Red Mountain in to your home so you can celebrate being faithful, loyal, and true along with us.
Full disclosure...this is a post from years past. But, still relevant, so sharing again!
‘Tis the Season of last minute gift grabbing: heading to someone’s house, a party, or an appointment, and wanting to give something better than a regift from last year. Keep a case of easy drinkers and pretty tissue handy all season long so you never show up empty handed.*
Perhaps the most obvious, but for a reason! People work hard to throw a party at their home and always appreciate the acknowledgement of a gift. And – if you call it a hostess gift instead of a bar contribution, they feel like they get to keep that special bottle to themselves.
…are always better with a little wine. Don’t trust Uncle Jack to have enough supply to keep everyone going through the course of a family get together. Bring a bottle of your own to make sure there is enough for the duration!
I was getting my hair done 2 weeks before Christmas last year and someone popped in to give my stylist a bottle of wine. There I was, a winery employee, and totally empty handed. A nice bottle can go a long way for the people with whom you have a great relationship, but maybe didn’t make the major mall shopping list.
*Note: in no way am I suggesting that these wines should be consumed in your car, which is illegal. If you think you might be tempted, keep the corkscrew at home. Also, be careful about the weather! Wines left outside overnight when the temps drop could freeze, and that is really sad.
Charlie and I attended the Auction of Washington Wines back in late August. In the midst of the nervous and excited attendees and bidders, was an even more nervous and excited group of individuals: the Washington winemakers. Cell phones in hand, they were arranging trucking, and cellar space, and barrels for the first of the crop to arrive. Not even a full week later, we had Sauvignon Blanc from Klipsun Vineyard in the cellar. Harvest 2016 was fast and furious, and providing high yields of quality fruit, and now that we’re on the other side, we might even consider it fun.
August 24, 2016: Sauvignon Blanc is picked from Klipsun Vineyard. We love the lower elevation and proximity of this vineyard site, which helps to maintain crisp acidity in a warm growing region. This vintage, the Sauvignon Blanc is being aged in French oak barrels specifically designed for Bordeaux-style white wines.
August 29, 2016: by the end of August, we had brought in Merlot from Quintessence Vineyard and Red Heaven Vineyard. Charlie even sourced a bit of Cabernet Sauvignon from some specific sites before Labor Day.
September 10, 2016: Quintessence Vineyard Merlot gets some time in our open top wood fermenters. Charlie keeps me on my toes, trying new methods each year. “It’s possible our best wines are still yet to come,” he tells me from time to time. We’ll see, Charlie.
September 10, 2016: We host 50 of our closest friends in the Fidelitas Estate Dinner. Probably one of the most lovely evenings I’ve spent on Red Mountain.
September 13, 2016: In some ways, I wish I could just share screen shots of my texts with Charlie during harvest. After he sent me this picture, I ask “Oh! Is the cellar full?” His reply (an hour later) “It’s been full. Second round on all the tanks.” Sorry for asking, Charlie. Keep up the good work.
September 16, 2016: Cabernet Sauvignon, Clone 169, is picked in Quintessence Vineyard. Charlie, feeling funny, tells me that Brown Mountain can be seen in the distance.
Sunday, September 25, 2016: “These fermenters don’t know it’s 6AM on a Sunday,” Charlie texts me…at 6:11AM on a Sunday.
October 1, 2016: Cabernet Sauvignon is picked in Ciel du Cheval Vineyard. These are some of the most established vines in the Red Mountain AVA
October 4, 2016: Cabernet Sauvignon is picked from our own Estate Vineyard. This is several weeks later than last year, and nearly 5 weeks later than the first Cabernet to come off of Red Mountain. People question me on how such a small AVA can produce different fruit. Well, if it ripens 5 weeks apart from each other, that is a huge indicator. Slope, aspect, elevation, and so many other factors are going to have a giant impact on the final profile of the wine.
October 22, 2016: We kick up our heels with the Harvest Party. The fruit is off the vines, and most of it is tucked away in the barrels where it will spend the next couple of years. Tacos and red wine are enjoyed by all!
Until next year!