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Fidelitas Wines

Michelle Marsh
October 31, 2019 | Michelle Marsh

A Club just for you? We've got it.

Wine Clubs have been around for a long time. Even the Fidelitas Wine Club has been going strong for almost 15 years. For a lot of wineries out there, there haven’t been a lot of changes other than upgrading from desktop computers to iPads in the tasting room. Most wineries are still following a recipe for their wines, deciding what they think will appeal to the masses, and pre-selecting your Club shipment for you.

As the Fidelitas Wine Club has grown over the years, we’ve always known that what is most important is to give you, the customer, access to our best wines sourced from the most sought after vineyards on Red Mountain, and personalize your experience along the way by giving you what you really want.

A couple years ago, we had to change the way things ran around here because we were finding that we couldn’t make enough of a certain wine to fulfill the whole Wine Club. 96 cases of Ciel du Cheval Petit Verdot isn’t going to go very far when we have a club that needs over 200 cases of a particular wine to give every member just 1 bottle, and these small lot wines are just too good to produce in this way. So, we changed the club from what was once the traditional “we pick for you” model to a more customized club experience. This gave Charlie the freedom to continue to produce vineyard designated (and sometimes Clonal specific) wines and still make our members happy…win win!

How the Club works: 

  • We release a handful of wines specifically designed for the Club. This means that from the beginning, like literally in the vineyard, we make these wines with the intention to release them as something really special, just for our members. Only a small amount of the wine we make is sold outside of the club – and several wines never make it to the tasting room.  
  • As a member, you get the opportunity to sample these wines before they are released at our Preview Tasting events held in January and July, or if you can’t make it, the Club Concierge will work with you to personalize your allocation based on your preferences.
  • You get to pick out the wines that you want! Whether you log-in through our website, visit us, drop us a note, or give us a call, your allocation is yours to personalize. Love Red Mountain Cabernet but don’t care for Merlot, we may not agree with your taste but it’s no problem! We won’t stick you with anything you don’t want.
  • To top it off, you can add extras for a bigger discount and included shipping or we can even customize your shipment to arrive when it works best for you.
  • Prefer the traditional model? We’ll take the work out of it for you and send you a selection of our newest releases

There is a catch…

Our wines are first come, first served. This meaning that if you don’t secure your allocation then you might miss out on our most limited wines. Take the wines we are releasing this fall from Ciel du Cheval Vineyard for example. Members who customize their allocation by October 31 are able to choose from the following wines:

2016 Ciel du Cheval Cabernet Franc – 142 cases produced – SOLD OUT

2016 Ciel du Cheval Merlot – 142 cases produced – 40 left

2016 Ciel du Cheval Red Wine – 288 cases produced – 20 left

2016 Ciel du Cheval Cabernet Sauvignon – 386 cases produced – 19 left

Plus you can add on:

2016 Ciel du Cheval Petit Verdot – 96 cases produced – 13 left

Cabernet Franc, a fan favorite, sold out in a matter of weeks once we opened the Club selection window and Petit Verdot and Red Wine aren’t far behind it. This means that if you have certain wines you know you want, get in there and reserve them as soon as the selection window opens. We like to think our release window opening is just as exciting as tickets going on sale for your favorite concert…and to be honest, our members have broken the internet before with excitement!

Keep an eye on your email for news regarding the wines to come in the new year. They are our most anticipated yet!


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