The Importance of Employee Education

Over the past couple of years Fidelitas has taken a couple of days during the peak of the growing season and brought together all of our tasting room and wine club personnel   The main function of these two days together is to continually educate  our staff on everything related to Fidelitas.  We recently completed our 2015 staff retreat on Red Mountain on July 7th  & 8th. 

Our goal at Fidelitas, is to provide to you as a consumer with a great experience each and every time you visit us either at our home on Red Mountain or at our location in Woodinville.  We often discuss having an authentic experience when you visit us.  In order for this to occur the people that are pouring our wines need to have a level of knowledge that makes them Fidelitas experts.  Our tasting room employee’s become the face of our winery and are responsible for telling the authentic Fidelitas story.  When our story is shared with each and every one of you as consumer’s then the wine that you are tasting takes on a whole new meaning. 

Over the course of the two days we spend together we hope to enlighten our people with information that will hopefully, make them not only experts on Fidelitas but have a more than average awareness of Red Mountain and the factors that make it a unique place to grow grapes and make wine.  We expect our people to know what a clone is and what clones we have planted in our estate vineyard.  We expect them to know what makes Red Mountain such a great place to grow grapes.  We expect them to know where different vineyards are that we make wine from. The list goes on and on. 

The two days we spend together here on Red Mountain are invaluable in educating the people that each of you meet when you visit Fidelitas.  Hopefully this provides a more authentic experience for you as a consumer of our wines.  Hopefully it also makes for a more interesting place for members of our team to work.