We prepped the days before getting everything ready for lots and lots of packing and formatted our email late in to the night Tuesday until it was just right. We fiddled with our UPS strategies making sure the promotion was set up correctly and you’d receive free shipping just like we promised. Team Fidélitas was in place ready to field calls and emails and tell you all about the amazing wines that we could send your way.
When we sat at the computer early Wednesday morning and tried to send the email, unfortunately, we ran into technical difficulties. Of course, this happens on Free Ship Day! The posts were already out on social media so we thought that would be good enough and we worked all day with the amazing support team at WineDirect to get our emails back on track and try the email again Thursday. It turns out that the Facebook and Instagram algorithm didn’t like our posts because it included text on the image. We got only 20 likes (shout out to you 20 people!).
Yesterday, technology was not on our side. The cool thing about it was the amazing people who worked together to resolve the issues and get us back on track today. Did you know that our small team sees every single order that comes in and, quite literally, does a little happy dance every time? Free Ship Day is more than a promotion to us. It’s a day when we get to send a little piece of Red Mountain out to all of our friends. We pack each box in house, by hand, with care obsessing over every detail.
Some days these are the tales of being a small business. We are so excited that today is (finally) Free Ship Day. We hope we get to send a piece of Red Mountain to you.